diff --git a/clevertap-core/src/main/java/com/clevertap/android/sdk/inapp/InAppController.java b/clevertap-core/src/main/java/com/clevertap/android/sdk/inapp/InAppController.java
index 602b24953..6600a3eb8 100644
--- a/clevertap-core/src/main/java/com/clevertap/android/sdk/inapp/InAppController.java
+++ b/clevertap-core/src/main/java/com/clevertap/android/sdk/inapp/InAppController.java
@@ -42,6 +42,7 @@
 import com.clevertap.android.sdk.inapp.store.preference.FileStore;
 import com.clevertap.android.sdk.inapp.store.preference.InAppAssetsStore;
 import com.clevertap.android.sdk.inapp.store.preference.StoreRegistry;
+import com.clevertap.android.sdk.interfaces.CustomInAppDisplayProvider;
 import com.clevertap.android.sdk.network.NetworkManager;
 import com.clevertap.android.sdk.task.CTExecutorFactory;
 import com.clevertap.android.sdk.task.MainLooperHandler;
@@ -794,6 +795,10 @@ private void showInApp(
 
         currentlyDisplayingInApp = inAppNotification;
 
+        if (tryCustomShowInApp(inAppNotification)) {
+            return; // handled by a CustomInAppDisplayProvider
+        }
+
         CTInAppBaseFragment inAppFragment = null;
         CTInAppType type = inAppNotification.getInAppType();
         switch (type) {
@@ -872,6 +877,53 @@ private void showInApp(
         }
     }
 
+    // Tries to show the notification via a CustomInAppDisplayProvider implemented by the current Activity.
+    // Returns true if shown, false otherwise.
+    private boolean tryCustomShowInApp(CTInAppNotification notification) {
+        Activity activity = CoreMetaData.getCurrentActivity();
+        if (activity == null || !(activity instanceof CustomInAppDisplayProvider) ) {
+            return false; // not a CustomInAppDisplayProvider
+        }
+        try {
+            CustomInAppDisplayProvider displayProvider = (CustomInAppDisplayProvider) activity;
+            if (!displayProvider.canDisplay(notification, config, activity)) {
+                return false; // not supported/wanted
+            }
+            displayProvider.display(notification, config, activity, new CustomInAppDisplayProvider.Callbacks() {
+                @Override
+                public Bundle onActionTriggered(@NonNull CTInAppNotification notification,
+                        @NonNull CTInAppAction action,
+                        @NonNull String callToAction,
+                        Bundle additionalData,
+                        Context activityContext) {
+                    return inAppNotificationActionTriggered(notification, action, callToAction, additionalData,
+                            activityContext);
+                }
+
+                @Override
+                public void onButtonClicked(@NonNull CTInAppNotification notification, CTInAppNotificationButton button,
+                        Context activityContext) {
+                    inAppNotificationDidClick(notification, button, activityContext);
+                }
+
+                @Override
+                public void onDismissed(@NonNull CTInAppNotification notification, Bundle formData) {
+                    inAppNotificationDidDismiss(notification, formData);
+                }
+
+                @Override
+                public void onShown(@NonNull CTInAppNotification notification, Bundle formData) {
+                    inAppNotificationDidShow(notification, formData);
+                }
+            });
+        } catch (Exception e) {
+            Logger.d(config.getAccountId(), "Error in custom in-app display provider: " + e.getMessage(), e);
+            return false; // fall back to standard display
+        }
+
+        return true; // handled
+    }
+
     @WorkerThread
     public void onQueueEvent(final String eventName, Map<String, Object> eventProperties, Location userLocation) {
         final Map<String, Object> appFieldsWithEventProperties = JsonUtil.mapFromJson(
diff --git a/clevertap-core/src/main/java/com/clevertap/android/sdk/interfaces/CustomInAppDisplayProvider.java b/clevertap-core/src/main/java/com/clevertap/android/sdk/interfaces/CustomInAppDisplayProvider.java
new file mode 100644
index 000000000..0f995e429
--- /dev/null
+++ b/clevertap-core/src/main/java/com/clevertap/android/sdk/interfaces/CustomInAppDisplayProvider.java
@@ -0,0 +1,63 @@
+package com.clevertap.android.sdk.interfaces;
+
+import android.app.Activity;
+import android.content.Context;
+import android.os.Bundle;
+import androidx.annotation.NonNull;
+import com.clevertap.android.sdk.CleverTapInstanceConfig;
+import com.clevertap.android.sdk.inapp.CTInAppAction;
+import com.clevertap.android.sdk.inapp.CTInAppNotification;
+import com.clevertap.android.sdk.inapp.CTInAppNotificationButton;
+
+//
+// CustomInAppDisplayProvider
+// --------------------------
+// Activities that implement this interface can take responsibility for
+// displaying individual CTInAppNotifications.
+//
+// InAppController looks for this interface on the current activity whenever it
+// needs to show an in-app notification. If present, it calls canDisplay(); if
+// that returns true it then calls display().
+//
+// display() MUST report its outcome via the Callbacks object so the SDK keeps
+// queue state and analytics accurate.
+//
+public interface CustomInAppDisplayProvider {
+
+    // Returns true if this provider can handle the notification in this host.
+    boolean canDisplay(
+            @NonNull CTInAppNotification      notification,
+            @NonNull CleverTapInstanceConfig  config,
+            @NonNull Activity                 host);
+
+    // Renders the notification (only after canDisplay() == true).
+    // Implementation MUST report its outcome via Callbacks.
+    void display(
+            @NonNull CTInAppNotification      notification,
+            @NonNull CleverTapInstanceConfig  config,
+            @NonNull Activity                 host,
+            @NonNull Callbacks                callbacks);
+
+    // Bridge back into InAppController for metrics & queue management.
+    interface Callbacks {
+        Bundle onActionTriggered(
+                @NonNull CTInAppNotification  notification,
+                @NonNull CTInAppAction        action,
+                @NonNull String               callToAction,
+                Bundle                        additionalData,
+                Context                       activityContext);
+
+        void onButtonClicked(
+                @NonNull CTInAppNotification      notification,
+                CTInAppNotificationButton         button,
+                Context                           activityContext);
+
+        void onDismissed(
+                @NonNull CTInAppNotification  notification,
+                Bundle                        formData);
+
+        void onShown(
+                @NonNull CTInAppNotification  notification,
+                Bundle                        formData);
+    }
+}