Skip to content

docs: update campaign and coupon docs with onboarding info #13982

New issue

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

Sign up for GitHub

By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.

Already on GitHub? Sign in to your account

Merged
pawel-cebula merged 2 commits into from
Dec 8, 2025
Merged

docs: update campaign and coupon docs with onboarding info #13982

Changes from all commits
Commits
Show all changes
2 commits
Select commit Hold shift + click to select a range
d99d2fa
docs: update campaign and coupon docs with onboarding info
pawel-cebula Dec 5, 2025
7e250e9
Merge branch 'master' into 12-05-docs_update_campaign_and_coupon_docs…
pawel-cebula Dec 8, 2025
File filter

Filter by extension

Filter by extension
Conversations
Failed to load comments.
Loading
Jump to
Jump to file
Failed to load files.
Loading
Diff view
Diff view
13 changes: 13 additions & 0 deletions contents/handbook/growth/marketing/campaigns-and-coupons.md
View file
Open in desktop
Original file line number Diff line number Diff line change
Expand Up @@ -13,6 +13,19 @@ We run promotional campaigns with partners (e.g., newsletters, influencers) that
3. **Redemption**: Users visit `/coupons/{campaign-slug}` to redeem their code (requires paid PostHog subscription)
4. **Expiration**: Benefits can automatically expire after the campaign period (e.g., 12 months)

## Onboarding flow integration

When new users sign up via a campaign link (e.g., `posthog.com/signup?next=/coupons/lenny`), they're shown the coupon redemption page early in onboarding:

1. User signs up with `?next=/coupons/lenny` query param
2. After signup, they're redirected to `/onboarding/coupons/lenny` instead of directly to `/coupons/lenny`
3. They can claim the coupon or skip and continue to product setup
4. After claiming/skipping, they proceed to the normal onboarding flow (use-case selection or products page)

This ensures new users see the coupon offer before diving into product configuration.

Note: Existing (already onboarded) users bypass this and go directly to `/coupons/:campaign`.

## Example: Lenny's Newsletter

When launched, our partnership with Lenny's Newsletter offered their annual subscribers:
Expand Down