diff --git a/apps/rebar/src/rebar_prv_common_test.erl b/apps/rebar/src/rebar_prv_common_test.erl
index a2542cf20..f71ca1ddc 100644
--- a/apps/rebar/src/rebar_prv_common_test.erl
+++ b/apps/rebar/src/rebar_prv_common_test.erl
@@ -273,15 +273,22 @@ add_hooks(Opts, State) ->
         true -> [cth_fail_fast];
         false -> []
     end,
+    % cth_readable_failonly hides all ct:pal for successful tests.
+    % When user asks for verbose operation, show these logs
+    {RawOpts, _} = rebar_state:command_parsed_args(State),
+    FailOnlyHook = case proplists:get_value(verbose, RawOpts, false) of
+        true -> [];
+        false -> [cth_readable_failonly]
+    end,
     case {readable(State), lists:keyfind(ct_hooks, 1, Opts)} of
         {false, _} ->
             Opts;
         {Other, false} ->
-            [{ct_hooks, [cth_readable_failonly, readable_shell_type(Other),
+            [{ct_hooks, FailOnlyHook ++ [readable_shell_type(Other),
                          cth_retry] ++ FailFast ++ cth_log_redirect()} | Opts];
         {Other, {ct_hooks, Hooks}} ->
             %% Make sure hooks are there once only and add wanted hooks that are not defined yet
-            ReadableHooks = [cth_readable_failonly, readable_shell_type(Other),
+            ReadableHooks = FailOnlyHook ++ [readable_shell_type(Other),
                              cth_retry] ++ FailFast,
             NewHooks = Hooks ++ [ReadableHook ||
                 ReadableHook <- ReadableHooks,