Copy: italicise philosophical terms used as technical terms

[simonives]

Context

The site's writing register deliberately employs philosophical terms with precision. When these terms are used as technical terms — not absorbed into common English usage but deployed with their philosophical meaning intact — standard academic and literary convention calls for italics.

Scope

Conduct a copy pass across all HTML pages identifying terms that qualify. The test: is this term being used as a term, with its specific philosophical meaning doing work in the sentence? If yes, italicise.

Candidates (not exhaustive — judgement required on each instance):

• phronesis — when used as the Aristotelian concept, not as the publication name
• eudaimonia — if it appears in body copy
• telos — if it appears in body copy
• episteme — if contrasted with phronesis

Do not italicise:

• The Phronesis publication name (treated as a proper noun, not a technical term)
• Terms used so frequently they have become part of the prose flow
• Common English words that have philosophical origins but are used in their everyday sense

Implementation

Add <em> tags in HTML where appropriate. CSS already italicises <em> correctly. No new styling needed.

Acceptance criteria

• All qualifying instances across all pages are marked up with <em>
• Decisions are consistent and defensible (a thoughtful reader should agree with each choice)
• No italicisation of the Phronesis publication name
• Australian English and existing copy conventions maintained throughout