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Ivshti
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May 23, 2023
README.md
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| In the AdEx protocol, each campaign uses a payment channel powered by a technology we call **OUTPACE**. Multiple campaigns can run on the same payment channel, as payment channels are created between **validators** (more on this later). | ||
| #### Validators | ||
| Validators in the AdEx ecosystem are responsible for verifying and validating transactions on the blockchain, ensuring the security and transparency of the network. More about validators can be found here. |
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"I would say 'transactions and impressins'
| ### AdView | ||
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| The primary implementation is [`adex-adview-manager`](https://github.com/AdExNetwork/adex-adview-manager), which is designed for the web. | ||
| The primary implementation is [`adex-adview-manager`](https://github.com/AdExNetwork/adex-adview-manager), which is designed for the web. It utilizes first-hand data obtained from publishers, ensuring the utmost accuracy by deriving data directly from the source. By harnessing the insights from the AdView, we can compare the reported performance from SSPs, make conclusions about its accuracy and optimize advertiser’s campaigns, leading to improved audience targeting and enhanced results. The AdView serves as a fraud-protection tool implemented to guarantee that our advertisers are billed solely for authentic and verifiable results, reinforcing the integrity of our payment system. |
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