docs: README rewrite + competitive positioning (T2-2.5, 错位竞争) - #129
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July 31, 2026 13:15
Apply the strategic-plan §T2-2.5 README rewrite with '错位竞争' (dislocated competition) positioning decided with user: - Hero: strengthen value prop to 'speak → text → AI polish → paste', add prominent GIF placeholder + maintainer recording TODO - Positioning note: explicitly state Murmur doesn't compete head-on with system dictation on real-time latency; focuses on file transcription + AI post-processing + fully local + custom models. Real-time streaming acknowledged as roadmap item. - Comparison table: reorganize rows to lead with differentiators (file transcription, AI post-processing, custom prompts, 11+ models) instead of generic 'Chinese accuracy'. Add a coexistence note acknowledging system dictation's real-time advantage. - Feature grid: promote file transcription to first row (was buried), reflect batch + AI polish capabilities. - Roadmap link: point to follow-ups.md + CHANGELOG (live sources) instead of strategic-plan-gap-analysis.md (frozen historical snapshot, per 2026-07-31 freeze notice). - English section: align structure with Chinese (was shorter and missing positioning note, GIF placeholder, and differentiator-first comparison table).
Answer the core strategic blind spot identified by strategic-plan reviewers: 'why would users not use system dictation?' Decision: dislocated competition (错位竞争) — Murmur does NOT compete head-on with macOS/Windows system dictation on real-time latency. Instead it focuses on three things system dictation can't do: 1. File transcription (system dictation is an input method, not a file processor) 2. AI post-processing (remove filler, fix errors, format as meeting notes / Xiaohongshu / Zhihu — system dictation only does raw transcription) 3. Fully local + customizable models (Ollama / 11+ providers — system dictation uses Apple private models, non-replaceable) Key insight: these aren't things system dictation does poorly, but things it structurally won't do (product category difference, not feature gap). Includes: - Why head-on competition is a dead end (architecture + ecosystem) - Core user personas (writers, meeting note-takers, privacy users, content creators, devs — NOT real-time typists) - Competitor matrix (direct: Whisper Desktop/iFlytek/Feishu; indirect: system dictation — coexist, not replace) - Moat ranking (AI post-processing strongest; Chinese accuracy needs FunASR caveat) - Risk mitigation (Apple Intelligence 3-6mo threat, etc.) - Success metrics re-aligned to positioning (AI activation rate + file transcription usage, NOT real-time latency) - Decision record (should convert to ADR after 3-6mo validation)
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Summary
执行 strategic-plan §T2-2.5 的 README 重写 + 新增竞品定位文档。定位决策为错位竞争（2026-07-31 与项目维护者确认）：Murmur 不与系统听写正面竞争实时性，聚焦文件转录 + AI 后处理 + 完全本地。
改动
1. README.md 重写（+55/-37）
2. docs/competitive-positioning.md（新建，+114）
回答 strategic-plan 评审识别的核心盲区："用户为什么不用系统自带语音输入？" 包含：
定位决策依据
验证
pnpm format:check✅后续