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Find where your Google Ads budget leaks, cut waste, and scale your ecommerce store safely — 15 skills: audit, money-leak diagnostics, plan, campaign builders, safe push, monitor, optimize.
This repository provides open-source best practices for for conducting geographic randomized controlled trials (Geo RCTs) for measuring incremental sales effect of advertising cammpaigns. It includes details on one design type in particular, a multi-armed stepped experimental design that has particular advantages in terms of statistical strength.
Multi-platform social media ad campaign analytics — CTR, ROAS, ROI analysis across Facebook, Instagram, Google, LinkedIn. Power BI dashboard + ML audience segmentation.
AI-powered multi-brand ad management platform. Track real profit across Shopify + Meta, Google, TikTok & Snapchat ads in one dashboard. Automated ROAS analysis, COGS-aware P&L, Telegram alerts, and AI recommendations. Built with Next.js 15, Drizzle ORM & Neon PostgreSQL.
This project implements a multi-floor hotel network with VLANs, OSPF routing, DHCP, and secure SSH access. It features inter-VLAN routing, wireless connectivity, and port security using Cisco Packet Tracer.
Configuration of inter-VLAN routing, point-to-point Layer 3 connections, and testing connectivity between VLANs and the internet using Cisco Packet Tracer.
A complete end-to-end data analytics project analyzing marketing campaign performance across multiple channels (Search, Social, Email, Display). The goal is to measure campaign effectiveness, optimize spend, and improve ROI.
Lightweight, transparent marketing mix models for DTC brands. Estimate per-channel causal lift from spend + sales data — with honest diagnostics about when not to trust the result.
User acquisition case study for Cube Escape Collection (Rusty Lake) | Q1 2026 campaign analysis across Unity Ads, ironSource, AppLovin, Meta, and TikTok in 3 region tiers. Creative fatigue detection, CPM/CPI/ROAS analysis, ASO audit, and a 10-point prescriptive action plan.
Advanced AI-powered Search Engine Marketing campaign planning tool with real-time Google Ads integration, Performance Max optimization, and intelligent budget allocation for maximum ROAS.